Kmart’s Easter 2016 campaign starring…me!
In case you’re curious, we shot this very early in the morning on January 21, 2016 in a beautiful Brooklyn brownstone. Unfortunately, I was under the weather. Can you tell? At the time, I thought it was obvious. Especially when the makeup artist said to me, as he applied a hefty layer of concealer under my eyes, “My goodness! Honestly, I’ve never seen such dark eyes, such black circles. What is wrong with you?”
“N-nothing,” I stammered, blinking back panicky tears. “It’s hereditary.”
He harrumphed and got back to work. “Hmm,” he mused, “your eyes are very glassy too.” Suddenly he stopped, placed a hand on his hip and shook his head. “Are you on something?” he asked with a weary sigh.
I was horrified at the accusation. “No!” I cried. But I was lying; I was on something. Instead of illicit drugs though, I was ingesting cold medicine, swallowing aspirin, and sucking on Ricola lozenges like they were oxygen, trying not to confess that my throat was so sore I could barely speak without clutching my larynx in both hands. (As if that would help.) “I–I’m totally fine,” I fibbed, wary of him discovering how I really felt. After a shrug of his shoulders and several pat-downs of a powder puff on my newly sweaty face, I was good to go. Next stop, wardrobe. I let out a whoosh of relief, secure in my acting skills and the silly motto “Fake it til you make it.”
Regardless, I charged through the shoot like the professional I am because, let’s be honest, I was thrilled just to be picked for this job. I mean, if Kmart wants to advertise a mixed-race couple with three children, featuring a bald and bespectacled father with a silver beard and tattoos, then who am I to argue with that? Welcome to 2016, indeed.
Happy Easter, everyone!
You don’t look sick at all Dario, you look amazing!